In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and various other facts about modern-day B2B advertising. We discuss how the purchasing trip is currently entirely fragmented and also the manner in which community building can

Mark Donnigan: It's going great, Ben. I am so happy to be here on your show.Specifically offered the relevance and also the necessity of the topic we're going to be taking on over the training course of this conversation too, which is one that I think is actually under-discussed. One that might if n